Toyota unveils sports car concept in bid to recapture Supra sizzle

var headlineEncoded = 'Toyota+unveils+sports+car+concept+in+bid+to+recapture+Supra+sizzle'; var currentId = 'USBREA0C0U820140113'; var storyChannel = 'businessNews'; var storyEdition = 'BETAUS'; var storyURL = 'www.reuters.com'; var socialCommentCount = ''; 0 Comments Tweet var shortUrl = 'http://reut.rs/1diPeMu'; var twitterShareLink = document.getElementById("twitter-share-link"); twitterShareLink.setAttribute("data-url", shortUrl); Reuters Autel Maxisys MS908.utils.loadScript("twitterShare", "http://platform.twitter.com/widgets Launch X431 IV.js"); Share this Email Print 1 of 6. Actors perform as a Toyota FT-1 concept car is unveiled on stage during the press preview day of the North American International Auto Show in Detroit, Michigan January 13, 2014.

if(typeof Reuters Autel MS509.info.skipSlideshow == 'undefined'} Related Video Detroit Car Show 2014: Sleek DETROIT (Reuters) - Toyota Motor Corp ( 7203.T ) took the wraps off a new sports car concept on Monday, underscoring an effort by Japan's largest automaker to energize its brand and fill a void in its lineup after discontinuing the Supra more than a decade ago.

The concept, called the FT-1, is part of a broader attempt by Chief Executive Akio Toyoda to add excitement to a brand better known for quality and reliability than heart-pumping performance.

Although the Supra never sold in high volumes it enjoyed a loyal following among compact sports car enthusiasts.
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